Webjornalismo e escuta da atualidade

da proximidade à bajulação no YouTube

Abstract

Mobile phones do not only open up broad pathways of entertainment on social media. They also offer efficient means to locate oneself in society. The article deals with the case of YouTube. Thanks to the refinement of algorithmic logic, it proposes a very specific way of feeling oneself part of a community while “following the news” viewed as uninterrupted information released at a frantic pace. Its huge success is due to a combination of devices anchored in three semiotic regimes of interaction : programming, manipulation and adjustment. The article evokes the main strategies at play within this framework : the appearance of reciprocity, the pleasure of being together, the cathartic effect of consuming news videos.