Nhengatu

Communication, Media and Ancestry

Cesar Augusto Vieira Leonardo — 2024-05-17

Connections between Bell Hooks' Concept of "Oppositional Gaze" and Lena Frias' Reporting on the Black Rio Movement

Vinicius Guedes Pereira de Souza — 2023-08-22

This article aims to analyze the intersections between the concept of "opposing gaze" proposed by bell hooks and the report written by Lena Frias about the Black Rio movement in the 70s. The "opposing gaze" refers to the critical and conscious perspective that challenges the structures of oppression, while the report on Black Rio portrays what the Movement was from the perspective of affirming black identity. By exploring these concepts, this article seeks to highlight the ways, through the methodological process of Content Analysis, in which the report embodied the "oppositional gaze" as a tool of resistance, representation and social transformation.

Post-truth and the Effects of Liquid Modernity in Times of Covid-19 in the Brazilian Press

Raphael Leal de Oliveira Sanches — 2023-12-28

This article has as research the covid-19 pandemic during its first pandemic year crossed. Supported by authors such as Zygmunt Bauman and Pierre Bourdieu, the study aims to reflect the changing era in the field of television journalism and the quality of this communication in a liquid society hostage to the post-truth. In the comparative analysis between the television News: jornal Nacional (Tv Globo) and Jornal Record (TV Record) of 03/25/2020 – Meeting of the President of the Republic, Janir Bolsonaro, with the Governors of the Southeast Region, the descriptive documentary methodology was used to demonstrate which News program chose to be more critical to the federal government and which was more favorable to the government of the State of São Paulo and, in what way, demonstrated these positions in the television news broadcasts.

Deep Roots in Musical Structure

Gabriel Vasconcelos Salviano — 2023-06-20

This article aims to determine how current pop music articulates the counter-hegemonic effort of decolonialism while being inserted in a space governed by the same cultural power that it seeks to combat. The object used in this study to determine the vital aspects of this clash is a song titled Me Gusta, released on September 18, 2020 by the Brazilian pop singer Anitta, in partnership with the rapper of Dominican and Trinidadian descent Cardi B and the singer and rapper of Porto. rich man Myke Towers. This choice is justified precisely because it is a work created and performed by Latin American artists, who seek to emphasize local cultural identity in their production, but which is inserted in the global pop culture market, reaching mass consumption internationally as a cultural product.

Social Repositioning or Marketing Strategy?

Amanda dos Santos Moura — 2024-05-18

In this article, we reflect on how public and market demands reflect and often transform the discourses published on the Instagram account of the Brazilian women's magazine Glamour. To do this, we think about how these discourses are presented, and whether they reinforce or refute others that already exist in a structurally racist society (ALMEIDA, 2018), such as the Brazilian one. We will specifically consider the posts from this publication on Black Consciousness Day, November 20, in the year 2021. And we analyze the media's actions in relation to issues related to race, racism and gender, considering, mainly, the concepts of performance (AMARAL; SOARES; and POLIVANOV, 2018); “solidarity capital” (CAMPANELLA, 2014); and “expressive coherence” (SÁ and POLIVANOV, 2012).

"Retrieve Back"

Marisa Francisca da Silva — 2023-12-16

Observing Afro-Brazilian culture and, in the face of media processes at the time, the article proposes the Adinkra Sankofa and its circulation in Brazil as an object of study. Adinkra is a set of images of the Akan people of Ghana and one of them is Sankofa. The design of a bird with its head back conveys the message that sometimes we need to go back to the past to recover what was lost in order to build the future. Sankofa has been an increasingly recurrent image in Afro-Brazilian culture, and in order to understand its roots and dynamics, the research retrieves the image from the observations of W. Bruce Willis in the Adinkra Dictionary and investigates the circulation of the Adinkra Sankofa under the theoretical framework that includes Vilém Flusser, Norval Baitello and Aby Warburg. The research is justified by its contribution towards the rescue and strengthening of African culture and the Adinkra in Brazil, as well as to the communicational approach of a proposal of the science of culture.